In recent years, the rapid development of China's auto market in the past two years, production and sales are a huge world to hold the event was pulled, which brings the car market after the bursting of growth, both inside and outside the industry as "the backyard on fire." This is especially manifested in a car seat for the main business of industrial production and marketing chain.
Experts predict that in the next five years, the car upholstery industry will demand reelection gratifying situation reveal, paper napkins however, is presented along with the entire industry is generally not high-tech, low entry barriers, product mixed and so on. As the owner of the number of ordinary Chinese jumped, reflecting the considerable number of owners, car seat comfort is not satisfactory. Especially in summer, car seat is generally not ventilated, a lot of drivers in a long time while driving intolerable heat, but also a "hemorrhoids", "erythema" and other illnesses. Some air cushions, paper tissue because of its design and functionality of the defect, making a considerable number of female owners in the use of it rather "embarrassing." In the car upholstery industry to become a "seller's market", saddle generally low quality of conditions, the market functions well, comfortable and durable upholstery products particularly strong voice.
China's "air conditioning" saddle, turned out $ 2,000,000 sales of popular stories of the Japanese into the industry.
In 2011, the 12th China International Auto Supplies Exhibition cum-modified car, a brand of "Shu cool" by the appearance of a car upholstery products, have led to widespread concern and discussion. The appearance of the eyes of the seat is not very beginning, but it is to have independent intellectual property rights, the official certification authority through the Japanese "air conditioning" seat cushion. Manufacturer Co., Ltd. Qingdao Hai Ruiqi product manager, said Mr. Liu Xiaoming, car air cushion called "air conditioning" cushions, seat cushion in the domestic industry is the initial stage. A few years ago, Hai Ruiqi top in Japan to study the automotive supplies industry, we found a Japanese company selling a product from the U.S. air cushion. Air cushions that make you excited about the novelty, but they soon discovered that the product design and functionality in many defects: low level of heat to bear, poor cooling effect, cooling effect is bad, inconvenient cleaning ... ...
After returning home, company executives decided to re-development of such products. After several rounds of technical feasibility and practical testing, the company technical team of electrical, fabrics, re-updating, and taken to the clean separation of design to create a new upgrade and obtained national patent. In recent years, Shu cool air cushions in the series to obtain the domestic textile, electronics and other industry certification a number of honors, while also received strong Japan PSE certification examination to become Japan's official certification of safety, environmental protection, health of the air cushion products to products into the Japanese market for the company has laid a solid foundation.
It is understood that, as has China's independent intellectual property rights and has made Japan's official certification, successful products into the Japanese market, cushions, comfortable cool or industry first, the move to create a presence in China car power car upholstery industry precedent. The product is used exclusively for export to Japan market, the average annual sales of about 200 million U.S. dollars, occupied Japan 1 / 4 or more market share. Hai Ruiqi products into the Japanese market, the report basically no complaints, just replace the fuse in the product there is a little above the differences, in view of this, Hai Ruiqi the product comes with a backup fuse. Cool series of air-conditioned comfort to create a decent seat in Japan, while brand awareness, but also created the industry in the country stories, and has become the star of the camp car upholstery products.
Stringent standards for lead development of the industry, create more comfortable for the female users.
It is understood that the new car market in Japan, about 30% of users will purchase air cushion vehicle, the product mainly sold in supermarkets, and included the supervision and management of electronic products. The supermarket is very strict requirements for products, so in terms of security related products have a higher threshold. The difference between the many with whom the Chinese market is not only the product categories on the market is relatively weak, and performance at the low end, at the same time, public awareness of such products is not enough to identify the degree.
According to industry stakeholders, at present, air cushions in the domestic market in the end product can be produced only four or five companies, manufacturing enterprises accounted for most of the low-end products. Whether in the end or low end, are a common problem, that is easy to switch to a short time heat. Currently most of the work product switch to heat about 40 minutes, and Hairui Qi Shu cool series of cushions produced continuously over 12 hours without fever. Been able to achieve such good results, the key is Hairui Qi products are optimized not only for the line, but also a reform of the cooling surface, the most important products manufactured by Panasonic are equipped with a switch control system, far beyond the quality of counterparts.
In addition, Hai Ruiqi cushion with four air-conditioning fan design, greatly improving the cooling effect, and the design of the fan and seat cushion is split, you can always split the cleaning. These excellent features and good quality, ventilation and cushion the market today shoddy contrast. Currently, air cushions on the market, some products are built, demolition can not be achieved, inconvenience cleaning; there products are installed on the car seat when the need to take disruptive measures to dig four holes behind the seats, and then mounted the fan in the hole. This not only damage the original seats, and making driving safety factor greatly reduced.
In modern society, car is no longer the exclusive men, women are becoming a force on the car market, women car craze has spread worldwide. According to statistics, nearly 200 million new cars each year are female consumers. Women have become the new main car consumption. China now has more than 15 million women have driver's license, each year the number of 200 million increase. The traditional use of air cushions it makes women very "embarrassing." Cool comfortable ergonomic design, taking into account the use of female users experience, making it more comfortable and reliable, all reflect the quality characteristics.
Winning won reputation for the quality of the industry, the market response in full swing.
The moment, China's auto production and sales to a large number of tens of millions of constantly refresh the world record. Followed by growth of the automotive supplies overflowed. China's car seat in case of shortage, cushion manufacturers have been "no demand for quality content." The Hai Ruiqi focus on quality to do to send, so that quite a number of industry professionals, "puzzled." To this end, Liu Hai Ruiqi brand manager, said: "We believe, focus on quality, brand approach for us to win better market feedback. Product quality has been the basis for the survival of our business, our products get to the 'fine 'Japan is known for the user's trust, we will be more elaborate and integrity of the quality, return on domestic customers. "
According to reports, has independent intellectual property Hai Ruiqi air cushion will be March 28, 2011 on sale nationwide. Set green, low carbon, safety, energy conservation, comfort in one of the comfortable cushion cool series, and its packaging will be more in line with the Chinese consumer behavior, seemingly simple and concise, but has a very high quality and excellent features. Shu cool car seat for a series of launch, immediately sparked a warm response, orders fly, to numerous agents. People in the industry have commented, in the saddle in the context of uneven quality, Hai Ruiqi focus on quality, practices and forging a good reputation of the brand or rewrite the industry structure and trigger a new round of trade upholstery industry thinking and change.