Observing the sanitary industry experienced a lot of tests in 2010, the rapid development of rapid real estate is bound to promote the development of household hardware sanitary industry, hardware bathroom in the new situation presents new trends, hardware bathroom will show the trend of household products, and more to meet the needs of home hardware.
Daily hardware sanitary ware design of new products even more user-friendly,paper napkins energy saving and environmental protection is a new product daily bathroom hardware new features.
Currently, the concept of sanitary ware products,paper tissue has far exceeded the traditional concept of the past. As a symbol of modern luxury living products, its entry into all aspects of people's lives. That not only has the health and cleaning should also include health care functions, enjoy the features and entertainment features. In the use of functions, only flushing sanitary ware products, there have been spin red type, silent type, Oblique filling, in straight sets type, siphon, jet and so on. Appeared in the shape of bathroom products Siamese-style, with the basin series, Siamese-style toilet, bidet, squatting-type devices, urinals, mop basin, column or desktop wash basins and so on. In recent years, sanitary ware products have also introduced additional traffic calming bath, cabinet basin, steam room and other functions of a package of products. Bathroom hardware products tend to humane, rich products, and more optional.
Continue to enhance the development of sanitary ware, more and more consumers buy products not only concerned about sanitary product prices, quality, service, brand awareness and more attention to business reputation. If the business or remain in the seller's business philosophy in the past, certainly in the competition in the market at a disadvantage, even weeded out by the market, sanitary ware industry into the era of brand marketing.
Enhance the concept of competition in the high-end brand market.
Secretary-General of the Chinese Kitchen Works Committee, said Gao Yan: China has become the world's largest bathroom products consumer market, many domestic sanitary ware brand performance and meet or exceed the quality of foreign brands, however, TOTO, American Standard bathroom and other foreign brands with powerful capital strength and high brand awareness, a virtual monopoly on high-end sanitary ware market in China. Except for historical reasons, China is not strong corporate brand awareness is an important reason leading to this situation.
Many companies have said in an interview, "low prices, high quality" is their current business philosophy. Some bathroom companies make full use of promotions to attract consumers desire to buy. Thus, from the second quarter of this year, sanitary industry price war, the trend was intensified, and even a rare low-cost 199 yuan toilet. This price is clearly lower than the manufacturing cost, but the brand must not only equal to the volume.
There is currently the biggest sanitary ware industry is a misunderstanding: the corporate equivalent to the brand. In fact, the brand is independent of the spirit of the factory class of property, it belongs to you, you can also belong to others. There are many companies mistakenly think there is a good product, there will be a great brand big factories, the majority of resources into concrete things up, but do not want to do investment in brand marketing.
Orientation, precision marketing.
The brands are an effective tool to compete, but also the tools and the enterprise value of the carrier, not optional, but necessary choice. Operation of the brand positioning is the primary issue, but also the future development of corporate strategic issues. Proved, never-take-all size of enterprises, there is no all-encompassing brand. Proliferation and product proliferation in the information age, only to be accurate positioning of the brand awareness and consumer choice.
Through the study of international brands, and with reference to current market structure, the future development of sanitary industry in China will be a few trends: First, there will be a few of the "comprehensive bathroom brand," the second will be a "professional brand "Third, there will be" personalized bathroom brand. "
Beijia Te sanitary marketing manager said: "The White-Boned Demon," class, hoping to use the products of international standards, but their economic strength and not a very high-end consumer products, so often the pursuit of "marginalized", such as the purchase of well-known large relatively low price of brand products which, special offers and more. Therefore, many products can be organically combined together, make friends in this class not only affordable, but also be "petty bourgeoisie" to meet. Bathroom enterprises should also pay attention to key points to win market recognition.
Lock on the market today are used in many business areas, while in the field of application of the locks on the business requirements will be relatively high intelligence, because you can control through a variety of intelligence, such as fingerprint control, control retina, or other e-card information to control. Business applications through locks, its shape, style and style not as demanding civilian, the main focus on electronic intelligent control, intelligent development is also crucial.